The song reflected the group’s life and style which allowed Hip Hop to embrace the shoe throughout the 80s. Run DMC were adamant about dressing as the people from their communities and neighbourhoods who often time wore adidas shell toes. Run DMC invited adidas executives to a live show in which the group told the crowd to raise their shoes in the air during the song’s performance. The impact of the song resulted in the first deal between a music group and a sports cooperation of $1 million. Here are the Staple 80s Hip Hop Fashion Piecesĭuring the mid-80’s RUN DMC recorded the song “My Adidas” which would become an instant hit influencing the masses at the time to purchase the Adidas Shell Toe. This off set of change during the 80s would go on to set the blueprint for 90s Hip Hop Fashion as we continued to see select pieces from the 80s be worn in the 90s and still worn today such as air Jordan’s, bucket hats and full tracksuits. Which is why 80s Hip Hop Fashion is a merger of street, sport, and luxury fashion. & Rakim set precedence by dressing as the everyday individuals within the Bronx and throughout New York. While the groups appeal grew globally artists such as LL COOL J, RUN DMC, Eric B. Within the early development years of Hip Hop Culture the groups fashion entailed a cowboy flamboyant aesthetic and Rockstar looks. At the forefront of the 70s in Hip Hop were the group Grandmaster Flash and the Furious Five. The 80s marked the 2 nd decade in Hip Hop in which the new genre began to form its identity sonically and stylistically.
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